According to the elaboration likelihood model, if you respond to the catchy music in a radio advertisement, you have been persuaded by a peripheral factor.

Question

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The elaboration likelihood model suggests that there are two routes to persuasion - the central route and the peripheral route. The peripheral route involves being persuaded by cues that are not directly related to the message, such as catchy music, attractive visuals, or celebrity endorsements. Therefore, responding to the catchy music in a radio advertisement is an example of being persuaded by a peripheral factor.

According to the Elaboration Likelihood Model, If You Respond to the Catchy