The Forsite Company is screening three new product ideas. Resource constraints allow only one idea to be commercialized at the present time. The following estimates have been made for the five performance criteria that management feels are most important. If the five criteria are equally weighted, what are the best and worst alternatives?
A) A is best, and B is worst.
B) B is best, and C is worst.
C) B is best, and A is worst.
D) C is best, and A is worst.

Question

The Forsite Company is screening three new product ideas. Resource constraints allow only one idea to be commercialized at the present time. The following estimates have been made for the five performance criteria that management feels are most important. If the five criteria are equally weighted, what are the best and worst alternatives? 
A) A is best, and B is worst. 
B) B is best, and C is worst. 
C) B is best, and A is worst. 
D) C is best, and A is worst.

Quizplus · Accepted Answer

Based on the table, the highest total score for all five performance criteria is for Option B, with a score of 22. Option A has a total score of 20 and Option C has a total score of 19. Therefore, Option B is the best alternative.

The Forsite Company Is Screening Three New Product Ideas