The first three cars I bought all fell apart around 50,000 miles. It was called planned obsolescence and no one seemed to care until companies entered the market that promised 70,000, then 80,000, and finally 100,000 mile warranties. What sets a great car apart from a good one now is not the quality, which is assumed, but performance, safety and fuel economy. A car that can achieve all three is highly sought after. In the automotive market, performance, safety and fuel economy are sterling examples of:
A) order winners.
B) a needs assessment.
C) order qualifiers.
D) a mission statement.

Question

Quizplus · Accepted Answer

Performance, safety and fuel economy are characteristics that differentiate a product from its competitors and are considered order winners. Order qualifiers are characteristics that a product must have to even be considered by a customer, such as quality. A needs assessment is the process of identifying customer needs and wants. A mission statement is a statement of a company's goals and values.

The First Three Cars I Bought All Fell Apart Around