Active customer contact and personalized attention can lower cost to the customer by:
A) increasing the capital intensity.
B) trading fixed costs for an equivalent variable cost.
C) substituting customer efforts for those of the service provider.
D) lowering the level of technology involved.

Question

Quizplus · Accepted Answer

Substituting customer efforts for those of the service provider can lower costs to the customer by reducing the amount of work the service provider needs to do, thus potentially lowering the price for the service.

Active Customer Contact and Personalized Attention Can Lower Cost to the Customer