Thornbrough Corporation produces and sells a single product with the following characteristics: The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Question

Thornbrough Corporation produces and sells a single product with the following characteristics:  The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

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The Answer of Thornbrough Corporation produces and sells a single product with the following characteristics:  The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Thornbrough Corporation Produces and Sells a Single Product with the Following