Financial measures such as return on investment (ROI) are generally better than nonfinancial measures of key success drivers such as customer satisfaction as leading indicators of future financial performance.

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Nonfinancial measures like customer satisfaction can be leading indicators of future financial performance, predicting long-term success, loyalty, and repeat business, which eventually translate into financial outcomes. Financial measures like ROI, while important, often reflect past performance rather than predicting future success.

Financial Measures Such as Return on Investment (ROI) Are Generally