A water ski manufacturer believes they can double their sales by producing snow skis during the other half of the year. This approach to demand management is an example of complementary products.

Question

Quizplus · Accepted Answer

Complementary products are products that are used together or enhance the use of one another. In this case, the water ski manufacturer is looking to produce snow skis during the other half of the year, which can be used together with their water skis or can complement their product line. This approach can help to increase sales and meet the demand during the off-season.

A Water Ski Manufacturer Believes They Can Double Their Sales