Kim and Mauborgne's "strategy canvas" is a tool for identifying novel recombinations of product attributes.

Name: Kim and Mauborgne's "strategy canvas" is a tool for identifying novel recombinations of product attributes.
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Quizplus · Accepted Answer

The strategy canvas is indeed a tool developed by W. Chan Kim and Renée Mauborgne in their book "Blue Ocean Strategy" for identifying new combinations of product attributes that can create uncontested marketspaces, also known as "blue oceans".

Kim and Mauborgne's "Strategy Canvas" Is a Tool for Identifying