According to Porter,cost leadership and differentiation are:
A)What leads a firm to "be stuck in the middle"
B)Two names for the same fundamental strategy
C)Distinct generic strategies
D)Strategies that can be pursued simultaneously

Question

Quizplus · Accepted Answer

Cost leadership and differentiation are two distinct generic strategies outlined by Porter in his book "Competitive Strategy". Cost leadership focuses on offering products or services at a lower cost than competitors, while differentiation focuses on offering unique and superior products or services that are valued by customers. These strategies cannot be pursued simultaneously without creating conflicts and confusion in the market, which can lead to the firm being stuck in the middle.

According to Porter,cost Leadership and Differentiation Are