A firm will choose to compete across multiple segments rather than specialize in a single segment if:
A)It is a publicly-listed company that than a family owned company
B)The same resources and capabilities can be deployed in different segments
C)Segments are defined by distinct socio-economic groups of customers
D)Barriers to mobility are high.

Question

Quizplus · Accepted Answer

The firm will choose to compete across multiple segments rather than specialize in a single segment if the same resources and capabilities can be deployed in different segments. This is because competing in multiple segments allows the firm to diversify its customer base and revenue streams while leveraging its existing resources and capabilities. The other answer choices (A, C, and D) are either irrelevant or not necessarily true in all cases.

A Firm Will Choose to Compete Across Multiple Segments Rather