Strategic choices involve two basic questions: where and how to compete?

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Strategic choices involve determining the markets, geographies, customer segments, and products/services in which a company will compete, as well as the approach it will take to compete. These choices are critical for a company's success and involve considering factors such as market trends, competitor activity, customer needs and preferences, and the company's own strengths and weaknesses.

Strategic Choices Involve Two Basic Questions: Where and How to Compete