The main reason for the transition from corporate planning to strategic management during the late 1970s and 1980s was:
A)The increasing costs of corporate planning departments
B)Disappointing outcomes of corporate diversification
C)A more turbulent business environment that was increasingly difficult to predict
D)Growing disillusionment with central planning.

Question

Quizplus · Accepted Answer

The increasing unpredictability of the business environment during the late 1970s and 1980s made traditional corporate planning methods insufficient. Strategic management emerged as a more flexible and adaptive approach to decision-making in response to this turbulence. The other options may have been contributing factors, but they were not the main reason for the transition to strategic management.

The Main Reason for the Transition from Corporate Planning to Strategic