The more turbulent a firm's external environment,the more must its strategy:
A)Be formulated top-down rather than bottom-up
B)Be about direction rather than specific plans
C)Emphasize innovation
D)Rely upon inputs from external consultants

Question

Quizplus · Accepted Answer

In a turbulent external environment, specific plans may quickly become obsolete, so a strategy focused on direction allows for flexibility and adaptability.

The More Turbulent a Firm's External Environment,the More Must Its