A fried chicken fast-food chain that acquired feed mills and poultry farms has performed which of the following?
A) horizontal integration
B) forward integration
C) backward integration
D) current transformation
E) job expansion

Question

Quizplus · Accepted Answer

The fried chicken fast-food chain has acquired feed mills and poultry farms, which means that it has integrated backward into its supply chain to gain control over the production of its primary inputs.

A Fried Chicken Fast-Food Chain That Acquired Feed Mills and Poultry