The candlelit atmosphere of a fine-dining restaurant is an example of the ________ element of servicescape.
A) ambient conditions
B) spatial layout and functionality
C) signs, symbols, and artifacts
D) all of these
E) none of these

Question

Quizplus · Accepted Answer

The candlelit atmosphere represents the ambient conditions element of servicescape, which refers to the sensory characteristics of the environment, such as lighting, temperature, scent, and noise, that can influence customers' feelings, moods, and behaviors.

The Candlelit Atmosphere of a Fine-Dining Restaurant Is an Example