Regal Marine sees product design as critical to its success. This implies that they pay close attention to the design process and invest in it to make their boats stand out in the market.

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Regal Marine

Question 8

Multiple Choice

Regal Marine:

A) no longer builds boats with any wooden parts.
B) has replaced all human labor with robots.
C) treats the product design decision as critical to its success.
D) gets its competitive advantage by being the low-cost producer of boats designed by others.
E) designs several new boats each year, but contracts other firms for their manufacture.

Correct Answer: