A teenager wants a specific brand of bike to ride to school. The teenager's caregiver refuses to pay more money for a name-brand bike when cheaper bikes are of equal or even higher quality. Which concept best explains the teenager's desire for a specific brand of bicycle?

Question

Quizplus · Accepted Answer

Conspicuous consumption refers to the desire to display one's wealth or social status through the consumption of expensive or prestigious goods. In this case, the teenager wants a specific brand of bike, which may be seen as a status symbol among their peers, rather than choosing a cheaper bike of equal quality.

A Teenager Wants a Specific Brand of Bike to Ride