Melanie Jacobs recently opened a Papa John's franchise. So far, she is very satisfied with Papa John's because in exchange for an initial franchise fee and an ongoing royalty payment, Papa John's has provided Melanie a formula for doing business along with training, advertising, and other forms of assistance. Melanie purchased a ________ franchise.

Question

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Melanie purchased a business format franchise, which is a type of franchise where the franchisor provides the franchisee with a complete system for conducting the business, including a formula for doing business, training, advertising, and other forms of assistance.

Melanie Jacobs Recently Opened a Papa John's Franchise