The Savvy Entrepreneurial Firm feature in Chapter 15 focuses on Wahoo's Fish Taco, a franchise organization that offers Mexican food mixed with Brazilian and Asian flavors. According to the feature, one of the things the founders of Wahoo's did that has contributed to its success is elect to make Wahoo's ________.
A) a relatively slow growth system, focusing on branding and service quality rather than rapid growth
B) a nationwide system, operating in all 50 states
C) an extremely affordable system to buy into, with a $9,000 original franchise fee and an ongoing royalty of only 2 1/2 percent
D) a niche franchise that is only available in theme parks and food courts of malls
E) a fast growth system to establish a clear first-mover advantage in its niche
Correct Answer:
Verified
Q32: An individual who is team oriented and
Q33: Business format franchises typically allow franchisees substantial
Q34: In a business format franchise, the franchisor
Q35: An area franchise agreement allows a franchisee
Q36: The people who buy franchises from master
Q38: According to a concept called _ theory,
Q39: An advantage of franchising, from the franchisors
Q40: Which of the following companies is suitable
Q41: The What Went Wrong feature in Chapter
Q42: In the majority of cases, a franchisee
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