A ________ strategy seeks to increase the sales of a product or service through greater marketing efforts or through increased production capacity and efficiency.

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of a product or service by increasing marketing efforts or improving production efficiency. The other options - product line extension, sharpening, and widening - do not necessarily focus on increasing sales, but rather on expanding product offerings or adjusting existing products. Market expansion is more focused on entering new markets rather than increasing sales in existing markets.

A ________ Strategy Seeks to Increase the Sales of a Product