________ licensing is the licensing of a recognized trademark or brand that the licensor typically controls through a registered trademark or copyright.
A) Goods and character
B) Products and trademark
C) Products and brand
D) Merchandise and character
E) Products and services

Question

Quizplus · Accepted Answer

Merchandise and character licensing involves the licensing of a recognized trademark or brand, often controlled through a registered trademark or copyright, allowing the licensee to produce and sell products featuring the brand or character.

________ Licensing Is the Licensing of a Recognized Trademark or Brand