The What Went Wrong? feature in Chapter 12 focuses on trademark disputes between large firms and start-ups. In the case of Eat More Kale and Chick-fil-A, the winner was ________.
A) Eat More Kale
B) Chick-fil-A
C) neither; settled out of court
D) neither; a compromise was reached
E) neither; Chick-fil-A withdrew complaint

Question

Quizplus · Accepted Answer

Eat More Kale won the dispute against Chick-fil-A, allowing the small business to continue using its name despite the larger company's objections.

The What Went Wrong? Feature in Chapter 12 Focuses on Trademark