A ________ market is a place within a market segment that represents a narrower group of customers with similar interests.

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A niche market is a specific subset of a larger market with its own particular needs or preferences. This group of customers may have unique characteristics, such as age, demographics, interests or habits, that set them apart from the broader market. By identifying and targeting a niche market, businesses can differentiate themselves from their competitors and better meet the needs of their customers.

A ________ Market Is a Place Within a Market Segment