A(n) ________ is the set of attributes-positive or negative-that people associate with a company.

Name: A(n) ________ is the set of attributes-positive or negative-that people associate with a company.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand is the set of attributes-positive or negative-that people associate with a company. The emblem, logo, symbol, and trade name are all visual representations or names associated with a brand but do not encompass the full set of attributes associated with the brand.

A(n) ________ Is the Set of Attributes-Positive or Negative-That People