The Partnering for Success Feature in Chapter 11 Focuses on GoPro

The Partnering for Success feature in Chapter 11 focuses on GoPro and Red Bull, two companies that have established a cobranding relationship. Cobranding is when two companies ________.

A) pool their resources to buy advertising space to market their individual brands
B) locate their businesses in close proximity to one another because their brands are complementary
C) form a partnership to combine their brands
D) employ the same advertising agency to promote their brands
E) pool their resources to license a brand from a third company