________ refers to the activities the firm takes to communicate the merits of its product to its target market.

Question

Quizplus · Accepted Answer

Promotion refers to the activities a firm takes to communicate the merits of its product to its target market. This may include advertising, personal selling, sales promotions, public relations, and direct marketing. Sponsorship and endorsement can be part of the promotion mix but are not the overall definition. Price is a separate element of the marketing mix that refers to the amount charged for the product or service.

________ Refers to the Activities the Firm Takes to Communicate