An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

Question

Quizplus · Accepted Answer

This statement is true. The core product is the basic product or service that satisfies the basic need or want of the customer. The actual product, on the other hand, is the physical or tangible product that is offered to the customer and includes additional features and attributes beyond the core product.

An Important Distinction Should Be Made Between a Firm's Core