Liz Zackery just launched a firm in the sporting goods industry. On the day the company was launched, Liz issued a press release, indicating that the vice president of New Balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. Liz knows that such a high quality appointment will send an important message to her potential clientele. This phenomenon is referred to as ________.
A) championing
B) signaling
C) profiling
D) indicating
E) trumping

Question

Quizplus · Accepted Answer

The phenomenon described in the scenario is that of signaling, where the appointment of a well-respected individual sends a positive message to potential clients.

Liz Zackery Just Launched a Firm in the Sporting Goods