Southwest Airlines uses its assets very productively. Its turnaround time, or the time that its airplanes sit on the ground while they are being loaded and unloaded, is the lowest in the airline industry. In terms of the primary financial objectives of a firm, this attribute is a measure of Southwest's ________.
A) efficiency
B) effectiveness
C) stability
D) liquidity
E) profitability

Question

Quizplus · Accepted Answer

Southwest's low turnaround time indicates that the airline is using its assets efficiently, which is a measure of how well the firm is utilizing its resources to generate maximum output from minimum input.

Southwest Airlines Uses Its Assets Very Productively