The Savvy Entrepreneurial Firm feature in Chapter 8 focuses on a scenario involving the selection of a new CEO for New Venture Fitness Drinks. The lesson learned from the feature was ________.
A) compare a firm's financial ratios against its primary competitors and industry norms to fairly assess how well a firm is performing financially
B) income statements are more effective in assessing how well a firm is performing financially than are balance sheets and statements of cash flow
C) the most powerful instrument for understanding how well a firm is performing financially is the statement of cash flows
D) ratio analysis is ineffective
E) look at multiple years of an income statement rather than a single year to fairly assess how well a firm is performing financially

Question

Quizplus · Accepted Answer

The lesson learned from the Savvy Entrepreneurial Firm feature is to look at multiple years of an income statement rather than a single year to fairly assess how well a firm is performing financially.

The Savvy Entrepreneurial Firm Feature in Chapter 8 Focuses on a Scenario