According to the textbook, in many instances an investor will first ask for a copy of a firm's ________ and will request a copy of the full business plan only if that portion of the plan is sufficiently convincing.
A) appendix
B) industry analysis
C) operations plan
D) financial plan
E) executive summary

Question

Quizplus · Accepted Answer

The executive summary provides a concise overview of the entire business plan, including the company's vision, mission, products or services, market analysis, marketing strategy, management team, financial projections and funding requirements. Given its brevity, investors often use it as a means of quickly gauging whether or not the company is worth pursuing further, making it a critical element of any business plan.

According to the Textbook, in Many Instances an Investor Will