Which of the following statements is incorrect regarding the marketing plan section of a business plan?
A) The marketing plan focuses on how the business will market and sell its product or service.
B) The two most important items to include in a marketing plan are (1) overall marketing strategy and (2) the nuts and bolts of marketing a firm's product in terms of product, price, promotion, and place.
C) The best way to describe a company's marketing plan is to begin by talking about its competitors.
D) A firm's marketing strategy refers to its overall approach for marketing its products and services.
E) A firm's overall approach to marketing typically boils down to how it positions itself in its market and how it differentiates itself from its competitors.

Question

Quizplus · Accepted Answer

The best way to describe a company's marketing plan is not to begin by talking about its competitors. The marketing plan should first focus on the company's own product or service, its target market, and overall marketing strategy before considering competitors.

Which of the Following Statements Is Incorrect Regarding the Marketing