WriteLab, the company profiled in the opening feature of Chapter 5, believes it has created a barrier to entry to enable it to maintain a leadership position in the education industry. Its barrier to entry is ________.
A) the price-point of its product
B) the strength of its brand
C) its social mission
D) its economies of scale
E) that Donald McQuade, one of its co-founders, is well-established in the writing community

Question

Quizplus · Accepted Answer

WriteLab's barrier to entry is significantly enhanced by the reputation and established presence of co-founder Donald McQuade in the writing community, which can provide a unique advantage and credibility that new entrants may find difficult to replicate.

WriteLab, the Company Profiled in the Opening Feature of Chapter