In the context of competitor analysis, businesses that offer identical or similar products are referred to as ________ competitors.
A) immediate
B) direct
C) indirect
D) straight
E) urgent

Question

Quizplus · Accepted Answer

Direct competitors are those businesses that offer the same or similar products or services in the same market and target the same customer base. Immediate competitors would refer to businesses located in close proximity, while indirect competitors would offer substitute products or services that can fulfill the same need as the original product. Straight and urgent are not relevant terms in this context.

In the Context of Competitor Analysis, Businesses That Offer Identical