Amy has just launched a firm in the sports drink industry. She has decided to complete a grid to see how she stacks up against her competitors. Along the horizontal axis of the grid she lists her firm along with her major competitors. Along the vertical axis of the grid she lists the main competitive factors in her industry. Amy is completing a ________.

Question

Quizplus · Accepted Answer

This scenario describes a competitive analysis grid, which is a tool used to compare a firm against its competitors in terms of various competitive factors. This helps firms identify areas where they may be falling short and areas where they can potentially differentiate themselves from the competition. The other options (strategic analysis spreadsheet, tactical analysis framework, strategic analysis grid, and behavioral analysis spreadsheet) do not accurately describe the situation described in the scenario.

Amy Has Just Launched a Firm in the Sports Drink