Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is NOT an appropriate criterion for Jessica to test her idea against?
A) Determine whether the "window of opportunity" is open.
B) Determine whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea.
C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
D) Determine whether opening a fitness center for young adults ages 18-30 is timely.
E) Determine whether opening a fitness center for young adults ages 18-30 is a concept that creates value for its buyer or end user.

Question

Quizplus · Accepted Answer

All of the other criteria listed are appropriate for Jessica to test her idea against, as they relate to market demand, timing, and potential for success. However, "whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea" is not a specific enough criterion and does not provide clear guidance or standards for measuring the idea's viability. Instead, Jessica should focus on evaluating the market need, competition, financial feasibility, and potential for growth and scalability.

Jessica Smith Is Thinking About Starting a Chain of Fitness