Change is more likely to occur in firms that are performing poorly because successful firms keep doing what they have done to make them successful.

Question

Quizplus · Accepted Answer

When a firm is performing poorly, there is more pressure to change and find new methods or strategies to improve. On the other hand, successful firms may be resistant to change because they may view their current methods as effective and don't want to risk changing something that has already proven to work.

Change Is More Likely to Occur in Firms That Are