An external communication that combines the look of an article with the focused message of an ad is
A)a web page.
B)an advertorial.
C)a press release.
D)a sweepstakes form.

Question

Quizplus · Accepted Answer

An advertorial is a paid advertisement that is designed to look like an article or editorial content. It allows companies to promote their products or services in a more informative and less overtly promotional way, potentially reaching a broader audience that might otherwise ignore traditional advertising. The combination of an article-like format with a focused message makes it a unique form of external communication.

An External Communication That Combines the Look of an Article