During a crisis for an organization,communications should be
A)denial until all the facts are in.
B)to have a low-level spokesperson answer questions.
C)counter-attack and blame the media.
D)have a high-ranking official from the company communicate the response.

Question

Quizplus · Accepted Answer

During a crisis, it is important for a high-ranking official from the organization to communicate the response as it shows that the organization is taking responsibility and ownership of the situation. This enables them to provide a clear and concise message and demonstrate that they are actively working to resolve the issue, which can help to build trust and restore the organization's reputation. Denial, low-level spokespeople, or blaming the media should be avoided as they can worsen the situation and damage the organization's credibility.

During a Crisis for an Organization,communications Should Be