Melissa Rossi, Product Manager at National Consumers, Inc.(NCI), is evaluating alternatives for introducing a new brand of toothpaste with an improved formula to promote teeth whitening.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities: If Melissa uses the EMV criterion, the appropriate choice would be: ___.

Question

Melissa Rossi, Product Manager at National Consumers, Inc.(NCI), is evaluating alternatives for introducing a new brand of toothpaste with an improved formula to promote teeth whitening.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities:  If Melissa uses the EMV criterion, the appropriate choice would be: ___.

Quizplus · Accepted Answer

The Answer of Melissa Rossi, Product Manager at National Consumers, Inc.(NCI), is evaluating alternatives for introducing a new brand of toothpaste with an improved formula to promote teeth whitening.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's)for various levels of acceptance by the markets and their probabilities:  If Melissa uses the EMV criterion, the appropriate choice would be: ___.