ShopEasy Inc.is a specialty e-tailer that operates 87 catalogue websites on the Internet.Larson Brown, Sales Director, feels that the style (colour scheme, graphics, fonts, etc.)of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated)and randomly assigns six catalogue websites to each design style.In Larson's experiment "style" is ___.
A)the dependent variable
B)a treatment variable
C)a concomitant variable
D)a blocking variable
E)a response variable

Question

Quizplus · Accepted Answer

In Larson's experiment, the design style of the website is being manipulated or treated as a variable to see its effect on sales. Therefore, "style" is a treatment variable.