Manuel Banales, Marketing Director of Plano Power Plants, Inc.'s Electrical Division, is directing a study to identify and assess the relative importance of product features.Manuel directs his staff to design a survey questionnaire for distribution to all of Plano's 954 customers.For this study, the set of 954 customers is ___.
A)a parameter
B)a sample
C)the population
D)a statistic
E)the frame

Question

Quizplus · Accepted Answer

The set of 954 customers represents the entire group of interest, so it is the population for this study. Parameters are characteristics of the population that are measured, whereas statistics are characteristics of a sample that are measured. Frames refer to the list of all individuals or organizations being studied, which may or may not be identical to the population. Thus, only C accurately describes the set of 954 customers in this context.