A marketing demographic survey is undertaken to determine the market potential for a new product.One of the questions asked is: What type of residence do you live in? Respondents are offered several possible answers including: house, apartment, or condominium.In order to computerize the survey answers, the responses are coded as a 1 if the answer is "house", a 2 if the answer is an "apartment", and a 3 if the answer is a "condominium".These numbers, 1, 2, and 3, are examples of which level of data?
A)interval level
B)ordinal level
C)nominal level
D)ratio level
E)relative level

Question

Quizplus · Accepted Answer

The responses are classified into categories without any inherent order or numerical value assigned to them, indicating nominal level data. The numbers assigned to the responses are merely codes for data entry purposes and do not represent any measurable differences or ratios, ruling out ratio and interval level data. There is also no inherent order or ranking among the responses, ruling out ordinal level data. In summary, the level of data is nominal.

A Marketing Demographic Survey Is Undertaken to Determine the Market