A marketing survey is conducted to discover the potentiality of several new products.A series of focus groups is used to conduct this survey.At the end of one of the sessions, the group members are asked to rank the remaining eight products in order of desirability.A one indicates the most favoured product and an eight is awarded to the least desirable.These numbers are examples of which level of data?
A)interval level
B)ordinal level
C)nominal level
D)ratio level
E)relative level

Question

Quizplus · Accepted Answer

The ranking of the products falls under the ordinal level of data, as they are being ordered or ranked in a particular sequence without any fixed measurement or value assigned to them.

A Marketing Survey Is Conducted to Discover the Potentiality of Several