The CIO for a large hospitality business has been inundated with information and data regarding customer needs and spending preferences.However, her in-house data analytics team has advised her that what she really needs is to develop an understanding of relationships.With this knowledge she should will be able to recognize new patterns and undiscovered trends.This category of analytics is called ___________.
A)predictive
B)prescriptive
C)descriptive
D)statistical inference
E)production

Question

Quizplus · Accepted Answer

Predictive analytics focuses on identifying patterns and trends in data to forecast future outcomes, which aligns with the CIO's need to recognize new patterns and undiscovered trends.

The CIO for a Large Hospitality Business Has Been Inundated