Online retailers are consistently pursuing new ways to improve market share and establish better relations with customers.One of the most common methods is to provide recommendations when customers place an order based upon similar or complementary items.These most likely patterns in purchases would most be an example of what type of analytics:
A)predictive
B)data mining
C)financial
D)descriptive
E)time sensitive

Question

Quizplus · Accepted Answer

Predictive analytics involves using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In this case, recommending products based on similar or complementary items is an example of predicting customer behavior.

Online Retailers Are Consistently Pursuing New Ways to Improve Market