In terms of the seriousness of the potential suits and the costs of error, the most complex and frustrating problem that new product managers currently face is _____.
A) reverse engineering
B) product differentiation
C) product liability
D) mass customization

Question

Quizplus · Accepted Answer

Product liability refers to the legal responsibility that manufacturers and sellers have for any harm caused by their products. This can be a serious issue for new product managers, as the costs of lawsuits and damages can be significant. Reverse engineering, product differentiation, and mass customization are also important considerations for product managers, but they are generally not as high-stakes as managing product liability.

In Terms of the Seriousness of the Potential Suits and the Costs