Panaroma is a patented apparel brand. A manufacturer sells low quality apparel under a slightly different brand name "panoroma" that can cause confusion among customers. This scenario best illustrates _____.

Question

Quizplus · Accepted Answer

Near brand usage refers to the use of a brand name that is similar to a well-known brand, thus causing confusion among customers. This can lead to decreased sales and damage to the original brand's reputation. In this scenario, the manufacturer is using a slightly different brand name "panoroma" that is confusingly similar to the patented brand "Panaroma".

Panaroma Is a Patented Apparel Brand