Which of the following statements is NOT true of market testing?
A) There is a growing trend toward quicker, less costly market testing methods.
B) Test marketing is now a relatively minor market testing technique.
C) Test marketing is replacing scanner-based methods of market testing.
D) Many firms have replaced the traditional test market with a product rollout.

Question

Quizplus · Accepted Answer

Test marketing is not replacing scanner-based methods of market testing, rather it is a type of market testing that involves introducing a product in a specific geographical area and evaluating its performance. Scanner-based methods, on the other hand, involve tracking consumer behavior through the use of scanners at retail checkout counters. A and D are true statements, as there is a trend toward quicker and less costly market testing and many firms now use product rollouts instead of traditional test markets. B is also a true statement, as test marketing is now a less commonly used market testing technique.

Which of the Following Statements Is NOT True of Market