Before launching its new breakfast cereal, Wish Foods Inc., decided to test the product in the market. The new products team decided to sell the cereal on a small scale in two major outlets of FourMart Inc., a retail departmental store. This technique of market testing would help create an actual buying situation and allow for flexibility in changing the product's price and other variables. Which of the following market testing methods does this scenario best illustrate?

Question

Quizplus · Accepted Answer

The scenario best illustrates the market testing method of minimarketing, where the product is tested on a small scale in a limited market to test actual buying situations and allow for flexibility in changing variables. Direct marketing involves selling the product directly to consumers, speculative sale involves offering the product for sale without actually having it in stock, and visionary shopper involves creating a hypothetical scenario to test market response.

Before Launching Its New Breakfast Cereal, Wish Foods Inc